How it works on Indian calls
TRAI made the TCCCPR in 2018 and has amended it since. Two changes matter most for AI calling.
The February 2025 amendment (TRAI press release No. 11 of 2025) moved telemarketing off ordinary 10-digit numbers. Promotional calls went to the 140 series and service and transactional calls to the 1600 series, and penalties for senders were tightened.
The Third Amendment, 2026, was published as a draft for consultation on 13 March 2026, discussed at an open house on 3 June 2026 and introduced on 18 September 2026 (PIB release ID 2311989). It:
- defines A2P calls, which covers AI voice agents, and requires A2P use and its caller IDs to be declared to the operator in advance;
- treats undeclared A2P calls as unsolicited commercial communication (UCC);
- caps a termination charge between operators at ₹0.05 a minute for A2P calls;
- protects 140, 1600 and 1601 numbers from blanket spam tags;
- adds Regulation 21A, under which operators flag likely spam callers with AI;
- lowers the complaint threshold to three unique complaints in 10 days, with an AI flag;
- allows commercial communications for seven days after a written or digital enquiry;
- counts older consent only if it's verifiable and registered on the DLT platform.
The PIB release doesn't give start dates. Check the gazette text before you plan around one.
Why it matters
An AI agent calling customers for a business is making commercial calls, so the TCCCPR sets the terms: which number to call from, whom you may call, and what happens when people complain. The release doesn't require an AI call to say it's an AI; the duty is the declaration to the operator.
How Kallix handles it
Kallix follows TRAI's rules for commercial calls. It provides 140-series numbers and helps you get 1600 and 1601-series numbers through Vobiz, issued in your business's name, declares A2P calling for them, checks numbers against the NCPR before dialling, honours do-not-call requests across every campaign and skips spam-flagged caller numbers.